For Arredo3, we created the first omnichannel TV, Print, Radio, Web and Social campaign. The TV spot, set in Venice, was launched on the occasion of Sanremo week, celebrating the 40th anniversary of the brand’s founding.
A simple invitation to dinner can be transformed into an extraordinary event: this was the starting insight from which the key visual of the red carpet as a symbol of extraordinariness was developed, aimed at celebrating the everyday in a distinctive and memorable way. The Venetian setting added a touch of elegance and suggestion to the narrative, helping to further consolidate the image of prestige and sophistication associated with the brand.
In its Milan store, the brand welcomed the public with a project in the name of art by transforming the showroom into an art gallery.