For SuperEnalotto (Sisal), we were responsible for the design and production of the multi-subject campaign for the launch of the new online subscription service. The concept focuses on a messaging capable of motivating a change in customer habits, in exchange for the serenity and gratification associated with the service.
The campaign conveys to customers an exciting perspective capable of positively portraying an imaginative behavior rooted in tradition and routine in an easily understandable way.